Zerodha and Upstox are online discount stock brokers that offer similar services at comparable trading costs. Zerodha is the largest discount brokerage, while Upstox comes in 2nd place.
Zerodha is almost identical to Upstox. Both companies offer online trading at NSE, BSE and MCX, with flat Rs 20 per trade. Zerodha provides brokerage-free equity delivery trades, while upstox costs Rs 20 per trade. Zerodha has a stronger brand, strong management and customer-friendly trading instruments.
Both Zerodha, Upstox and Upstox offer competitive pricing and trading tools. Zerodha's trading platform Kite outperforms Upstox Pro. Zerodha's investment in technology is more than upstox. Upstox offers 3rd-party trading tools such as NEST, Fox Trader, Dartstock and NEST.