Zerodha offers zero brokerage on equity delivery. Being a pioneer discount broker, it enjoys the highest active client base. It also provides a user-friendly interface, integrated back office (Console), and an education platform (Varsity) for beginners. Also, no installable software provided for trading. These features make it more investor-friendly.
Free educational content on the Stock Market and investing.
Free equity deliveries.
Real-time market alerts for free.
GTT (Good Till Triggered) order that enables an investor to place a buy/sell order that gets executed at the desired price for the desired quantity and that too with a validity of one year.
An ultrafast & user-friendly trading platform with advanced charting tools.
Access to 20 market-depth views for building trading strategies.
Extensive historical data & chart indicators for better decision making.